Hints & Tips

Getting Things Ready

Branding your digital town hub

A lot of time can be spent deciding how you want to brand your hub.

Consider the following to help you launch effectively:

• Choose a name that will inspire local people, e.g. Love <Place>, We are <Place>.
• Create an identity that will work in digital formats, i.e. clean lines and scales well.
• Select primary and secondary colours that complement each other, i.e. an accent colour and a background colour.
• Be ready to send us vector files (AI or SVG) of the brand identity to apply to your hub.

Creating a launch timeline

Good planning is crucial to a successful launch.

We recommend that you:

• Create a launch timeline that maps out all key dates and dependencies.
• Make this timeline shareable by hosting it on Google Sheets or similar.
• Engage with key members of your local community early to get their thoughts.
• Consider digital ways, e.g. Zoom, of convening people to make it easy for people to join.
• Book appointments with local businesses instead of assuming owners will be available if you ‘drop by’.
• Allow some slack in the schedule to cater for missed appointments and any additional prep time.

Understanding the geographical characteristics of your town

When you come to configure Loqiva, you will need to think about geographical area your hub will cover.

Loqiva will need:

• A place name that’s recognisable by Google Maps.
• A CSV file of postcodes that define the ‘Service Area’. This is the area in which businesses are permitted to sign-up.
• A GPS location (long, lat) which is the most central point of the town centre and the radius (e.g. 2km) from this point which you would define as the boundary of the town centre.