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Marketing Your Business

Powerful tools at your fingertips

Loqiva helps community businesses to connect with local consumers in new ways.

Greater ownership and control

Many businesses use social media to promote their products and services to local people. The trouble with this is:

  • Business owners don’t realise that organic posts can only reach 5% of their intended audience.
  • Business are incentivised to pay for boosted post yet many small businesses don’t have the time, skills or financial resources to use paid-for options.

When using a digital town hub, a local business doesn’t need to ask for permission from a social media company based thousands of miles away to market to people on their doorstep. The community owns the data and the business is part of the community. Advertising isn’t a limiting factor – digital town hubs market businesses in a manner that is in the best interests of the local community.

What tools can your business benefit from?

The digital town hub works on your behalf 24/7. If the hub knows about your business, (where you are located, your events, products and offers etc), it can make recommendations to local residents and visitors based on their interests, the time, location and weather.

  • Be found on the app: Make sure your your business, events and offers can be found on an app thousands of people download and use.
  • Set location-based alerts: Automatically message people on their phones with an offer as they walk past your store or premises.
  • Send targeted notifications: Create messages each month to send to local people interested in your product or service.
  • Be in local eNews: Feature in email newsletters that are automatically sent to app users each month
  • Be part of Campaigns; Feature in automated messages that are sent to app users each month

Why is a digital town hub different from ‘just an app’?

Every Loqiva digital town hub has an app which can be used by local residents and visitors. The app is one way for people to interact with the hub which lives on a server in the cloud.

Devices other than mobile phones can also be connected to the hub – for instance, we already offer footfall sensors. There is the potential for digital displays and a range of other devices too.

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