A new Digital Town Hub is launching in the Home of Golf, as BID St Andrews partners with Loqiva to connect people with the town’s shops, events and local experiences.

The new “Love St Andrews” app will act as a central information hub, helping people discover what’s on, where to go, and how to make the most of their time locally. From last-minute lunch spots to independent shops selling great local produce, the app makes exploring St Andrews quicker and easier.

Local businesses will gain a new way to share updates, promote offers, and connect with both residents and visitors. For the BID team, the platform opens up new opportunities to gather insights, support members, and respond more effectively to community needs.

Backed by Fife Council, the project is part of BID St Andrews’ ongoing work to foster a thriving, inclusive local economy that reflects the town’s distinctive mix of culture, education, heritage and commerce.

Georgia Heggie, BID Manager for St Andrews, said:

“St Andrews is a town with real global reach, known for its university, its golf, and its beautiful coastal setting.  But it’s also a close-knit community full of character and independent spirit.

Our new Digital Town Hub is about shining a light on all the brilliant things happening locally and making them easier to access, whether you’re here for a weekend, a semester or a lifetime.

For our team at BID St Andrews, the platform will also be an essential tool for listening, learning, and communicating better with our members and the wider community.”

The St Andrews Digital Town Hub, designed and delivered by Loqiva, joins a growing network of smart local platforms across Scotland and beyond.

Marcus Chidgey, Co-founder of Loqiva, said:

“It’s a real privilege to be working with Georgia and the BID St Andrews team. St Andrews is a name that resonates across the world for all the right reasons.  We’re excited to help amplify such a strong local brand.

Digital Town Hubs are about making local life more connected, more convenient and more responsive.  St Andrews is the perfect setting for that kind of innovation.”

The Love St Andrews app will be available to download from the App Store and Google Play in September 2025.

For further information, images or interview requests, please contact: hello@loqiva.com.