Love Oban

Discover how Oban BID used their Digital Town Hub to bring the community closer together and help visitors make the most of their time in the town

Why a Digital Town Hub?

Oban, widely known as the Seafood Capital of Scotland, is a seasonal town on the west coast of the Highlands. Renowned for its growing food scene, vibrant live music, and stunning coastal setting, the town welcomes a surge of visitors during peak months.

To better support its residents and businesses year-round, Oban BID sought a single platform to manage communication, drive engagement, and gather meaningful insights about town activity.

The BID wanted:

  1. A digital HQ for Oban BID — complete with analytics, insights, and issue reporting
  2. Powerful marketing tools and performance data for local businesses
  3. A go-to town app for both residents and visitors

Results

Eighteen months on, the Love Oban digital town hub is thriving:

  • Over 80% of the BID’s levy payers, from independent traders to national brands, have joined the platform
  • The Digital Town Hub has become the central source for Oban’s event listings, powering everything from the Royal National Mòd and Highland Games to activities during the Clipper Round the World Yacht Race
  • In 2024, Oban was awarded Scottish Town of the Year, recognition in part for the forward-thinking technology it has embraced to create a more connected, dynamic place.